The investments do not scare the American company Vail Co. which continues its project to acquire ski resorts around the world and at the same time the investments to make them more attractive.
After the battle between the Epic Pass and the Ikon Pass, which now divides North America in two, Vail Co. heavily invests in what it believes to be the experiential qualities for the skier:
– increasingly efficient and energy-sustainable programmed snowmaking that allows for earlier opening (up to 3 weeks in advance in some areas) to take advantage of – the Thanksgiving holiday window
– higher speed of the lifts to limit the waiting times at the base of the ascents (a real scourge in the most famous American locations)
– eliminate all the steps between the purchase of the ticket online and direct access to the facilities with new management systems that effectively cancel the ticket offices
It seems to understand by interpreting what is done beyond the sea that the mountain and its tourist appeal must necessarily go through a development project that allows you to plan tourist stays and make accessible the territory with ease and security.