Post Archive by Month: May,2019

Marketing and ski resorts? From the best and worst USA.

17 May

Marketing is a word that is repeated continuously at every level and in every sector. When there is a problem cause/solution they seem to be always referable to marketing. The addition of the term digital or digital marketing has exponentially increased the flow of information / messages and the resulting feedback that is now almost immediate. Ski resorts do not…

Snowfarm: a sustainable practice for snow conservation

05 May

I read an article published in @mount_city that questioned the choice made by Riale in Val Formazza (VCO) to use the snowfarming technique to accumulate and maintain the snow of the winter season just ended in order to prepare a cross-country ski trail for an early start of the next season. Personally, I think it’s a good choice for a…

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