Marketing is a word that is repeated continuously at every level and in every sector. When there is a problem cause/solution they seem to be always referable to marketing. The addition of the term digital or digital marketing has exponentially increased the flow of information / messages and the resulting feedback that is now almost immediate.
Ski resorts do not go beyond this, the SAM (Ski Area Management), a sort of Industrial Union of all the ski resorts of North America and Canada, have passed the scrutiny of the strategies and content put in place by the ski resorts overseas.
The analysis carried out by specialists in the sector, in turn users, for which objects of the target to which the marketing action was addressed have collected the most significant campaigns.
That the complete article is a source of inspiration for professionals.